Re-Branding Valentine’s Day To #GenerosityDay


The invitation called it a “HeartBreak” party. I was confused at first: Is this going to be a Lonely Hearts Celebration, complete with  chocolate and chick flicks? I read closer. Nope, not at all.

In fact, the event turned out to be a fundraiser to fight sex trafficking. The hostess used a play on words, and used Valentine’s Day as the hook:

…to motivate people to move on behalf of the heartbreaking stories of many sex slave survivors that Love146 helps.

Love 146 is an organization that fights to prevent child sex slavery and provide aftercare for its victims. (Listen to founder Rob Morris in an interview on WNYC this week with Alec Baldwin.) 

You see, Valentine’s Day doesn’t have to be confined to box definition (flowers, a box of chocolates, and a date with your S.O.). In fact, sometimes it’s the small things that are more sincere – like doing the dishes for your roommate, or calling your parents – that are most meaningful. Valentine’s Day means more than romantic love; it can mean showing love to a stranger, or to an enemy. Ebenezer Scrooge learns that the Christmas spirit is about love and compassion to all mankind. Why not adopt the same attitude with Valentine’s Day?

The Generosity Day Project (a re-branding of Valentine’s Day) started last year when one man decided to say ‘yes’ to every request for help for a month. He says: “I’d found the experience transformative and had always dreamed of getting others involved.”

Here’s what I’m wondering: How might we be transformed — what story might we tell with our lives — if we did the same?

Generosity Day on Causes.com

Love 146 & The Broken Hearts Club

Valentine’s Day Into Generosity Day (CharityNavigator)

How Generosity Day Is Building A Movement (Beth’s Blog)

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About Meg Biallas

Thoughts From A DC Intern Turned DCist. A twenty-something goes beyond traditional tourism to achieve Washingtonian authenticity.
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